MY Family
MyFamily is a recognized payment provider of the Growth Package in Flanders, focused on offering financial support to families, such as child benefits and start-up allowances for new parents. Their approach is personal and customer-oriented, with a focus on user-friendly online access to services.
Recently, they approached us with the desire to capture market share from competitors who use aggressive sales tactics. They want to expand their presence in a charming and helpful manner. To achieve this, we developed a strategic plan focused on visiting general practitioners (GPs) in Belgium.
Together, we trained a team of freelance salespeople to inform GPs about the opportunities MyFamily offers. We chose a soft, non-intrusive sales approach, kindly asking GPs to share information and flyers with their patients. This project also included detailed sales project management, including route planning and daily follow-up.
After one month, we successfully reached all the targeted GPs and managed to capture 1% of the Belgian market share for MyFamily. This result exceeded expectations, and the team is excited about the future. We hope to continue supporting MyFamily in expanding their activities. Combining sales and brand activation has had a great impact on their growth. Stay tuned for more exciting developments!
